Strategic, results-oriented Global Digital Marketing Manager with thirteen years of experience partnering with sales and developing multi-channel B2B marketing strategies across channels to support business growth.
Go Cubs Go
Background
Marketing professional with a passion for optimization and continuous improvement. Adept at leveraging the details that resonate with audiences and differentiate from competitors.
With more than a decade of experience in the B2B space, most recently in the scientific and life sciences industries, Whitney is well-versed in delivering proven results and looking for the next significant initiative.
Marketing: Where Science & Art Meet
Marketing exists at a powerful intersection between understanding analytics, systems, and technical differentiations within a competitive set, and how psychology and the universality of narrative thinking can work in concert to create compelling messaging. By combining each of these essential perspectives, effective marketing is created. Driven by continuous improvement, and utilizing analytics to identify winning strategies, effective marketers help organizations break through the noise and fuel measurable growth.
This is how I approach each and every project, strategy and campaign.
Global Lead Managment
Oversees and implements the collection and transfer of marketing-sourced leads across the globe (website leads, event list uploads and internally sourced leads). Collaborates with commercial and data analytics teams to ensure leads are properly tagged, tracked and qualified. Identifies opportunities for process improvement and data hygiene enhancement utilizing HubSpot, Salesforce and automation.
Marketing Automation Expertise
Utilizes marketing automation platform to personalize interactions to improve conversion rates. Streamlines processes and customer journeys using automation, with a focus on pipeline optimization and ROI. Utilizes tracking and reporting to scale high-performing strategies
Strategy Development
VCO to strategically define growth areas and establish KPIs. Provides cross-functional management to segment, portfolio and global marketing teams to develop campaign plans to meet AOP objectives. Ensures consistent lead generation and nurturing to support pipeline and business growth.
Analytics and Reporting
Develops and utilizes custom contact properties, reports and dashboards to deliver performance insights for sales, LDRs, the VCO, marketing, etc. Provides data-driven recommendations for continuous improvement of campaigns and lead management.
Brand and Market Presence
Conducts market analysis to understand competitive landscape, industry trends and opportunities for differentiation; identifies opportunities to showcase brand and accomplishments (PR, awards, thought leadership and speaking engagements).
Demand Generation
Partners with SMEs and stakeholders to create content that differentiates, aligns with firm values and integrates market trends to build credibility with audiences and generate demand.
Project Management
Builds workflows, processes and procedures to maximize team output, ensuring consistency and scalability, with a focus on continuous improvement.
Values and Leadership
Works with leadership to provide communication guidance and recommendations. Pursues educational opportunities to improve DEI practices and policies, incorporating insights and best practices into organizational strategies.
Implementation Professional
Directed entire global implementation of new marketing software (HubSpot), including asset migration, and relationship management with agency partner, IT and key stakeholders to complete the migration on time and on budget. Intimate, comprehensive knowledge of system configuration, Salesforce and Salesloft connections and integrations with other platforms.
Social Media Management
Oversees and develops global social media strategy for each business unit to engage target audiences and grow brand presence across markets (paid and organic).
Other Things
Native Oregonian, honorary Chicagoan, current Bostonian. Creative writer, novel reader. home chef, fitness enthusiast, interior design lover, organizer, former college athlete.
Work Samples
Helping brands to tell their stories. Here are some recent work samples and projects: